体育商务专业

• 体育商业核心
• 54个单位

• ACT 211:财务会计
• 3

会计的基本要素以及收集和报告财务数据的方法将在本Curriculum中学习, 包括财务报表的研究, 记录财务交易, 营销活动, 房地产投资, plant 和 equipment; 和 depreciation as it applies to corporations. 前提条件:BUS 201.

• ACT 212:管理会计
• 3

这门决策Curriculum将以会计概念为基础，并将包括股权融资, 管理会计概论, 成本术语和概念, 成本累积制度, 产品成本核算系统, 分析成本行为模式, 包括成本-数量-利润关系. 先决条件:ACT 211.

• 商务写作和演示
• 1

This course will be a study 和 practice of effective strategies for clear business 沟通 in both written 和 oral forms, as well as the technology to access 和 share information.

• 商业法律环境
• 3

This course prepares students to think factually 和 analytically at the areas of law that affect agreements 和 commerce between individuals 和 entities in the areas of, 但不限于, 合同, 侵权行为, 实体的形成, 机构, 不动产, 房地产、信托和投资者保护.

• BUS 261: Business Analysis Tools 和 Business Statistics
• 3

This course will focus on business analysis 和 problem solving strategies through the application of Microsoft Excel 和 deployment of business statistics analytics.

• 总线483:商业道德
• 3

本Curriculum的目的是为商业道德决策和道德评估打下基础. The focus includes global 和 domestic economic, social 和 legal environmental issues. 运用商业伦理理论和哲学对理想、法律和价值进行评价. 案例研究和古典文学强调学习方式，包括道德决策和分析. 这是以前工作的成果. 先决条件: Business or Economics major with Senior st和ing.

• ECO 201:宏观经济学
• 3

这是一门关于宏观经济学原理研究的范围和方法的概括性Curriculum. Topics will include decision-making by households 和 firms, 供求关系, operation of markets 和 the determination of prices, the evaluation of social welfare within alternative economic systems, 国际贸易和外汇, 金融市场, the role 和 objectives of government in economic policy.

OR

• ECO 202:微观经济学
• 3

This is a course covering principles of microeconomics. Topics will include decision‐making by households 和 firms, 供求关系, operation of markets 和 the determination of prices, 国际贸易, elements of industrial organization 和 varying degrees of competition, the evaluation of social welfare within alternative economic systems.

• FIN 331:金融
• 3

This is an introductory course to the principles 和 practices of managerial 金融, 筹集资金的来源和方法, 现金流量分析, 财务报表分析, 金融市场, 还有股东权益问题. 其他概念将包括风险决策和使用经营和财务杠杆. 先决条件: General education math requirements 和 ACT 211.

• 管理学321:管理
• 3

This introductory course will look at the areas of planning, 组织, 人员配备, controlling with an emphasis on responsibility 和 authority, 授权和权力下放, 线-员工关系组织图表, 沟通, 人际交往能力, 动机, 领导, organizational resource management will also be studied. 先决条件:BUS 201和BUS 224. 推荐的前提条件:ECO 201或ECO 202.

• 市场营销341:市场营销
• 3

This is a survey course of 市场营销 principles 和 theory. The course supports a practical applied approach to the 市场营销 mix, 消费和工业市场, 市场研究, plus the challenges of the competitive marketplace. The course also includes an introduction to the issues of globalization. 前提条件:BUS 201. 推荐的前提条件:ECO 201或ECO 202.

• SPBU 222:体育商业入门
• 3

本Curriculum将提供广泛的体育管理领域的知识和管理人员的要素, 操作, 金融, the work environment in a variety of sport settings. 深入了解专业准备和职业机会的策略也将被讨论. Special topics to be covered in the course include public relations, 市场营销, 法律问题, 面试, 领导, 有效的沟通, 体育道德, 以及对国际体育的看法.

• 体育营销和赞助
• 3

本Curriculum将学习体育产业中营销原则的多维方面. 所涵盖的主题将研究体育营销中需要考虑的多个方面, such as; 市场营销 mix, 品牌, 许可协议, 使用社交媒体, 活动推广, 分割, 代言, 以及企业伙伴关系. 这些营销技巧将在学生开发一个全面的营销活动时结合起来. 先决条件: SPBU 222.

• SPBU 326: Sport Operations 和 Facility Management
• 3

This course will focus on sport facility 和 event management. 主题将包括新的竞技场和体育场, 健康俱乐部, 大学体育设施, 以及城市室外和室内娱乐中心. This class will cover numerous aspects of facilities that include construction sites, 举办活动, 设备销售, 冠名权, 让步的担忧, 艾达要求, 加热, AC, 环保设施, 以及经济影响研究. 学生将被要求为特定的体育设施和活动制定自己的计划. 先决条件: SPBU 222.

• SPBU 350:体育法
• 3

本Curriculum提供深入的研究和分析，特别是与体育商业相关的法律原则. 它将包括道德问题的各个方面, 工资帽, 反垄断豁免, 劳动法, 自由球员市场, 体育赌博, 运动员/代理表示, 集体谈判权, 转播权, 风险管理, 过失领域, 知识产权, 歧视, 第九条, 艾达, 以及大学体育法规. A key instruction tool in the class will be recent Sport Law Case Studies.

• SPBU 420:体育财经
• 3

本Curriculum将研究体育组织和赛事的财务问题的因素和后果. This will include the analysis of financial statements, 财务Resources管理, 短期和长期预算和预测, 投资策略, 体育场/竞技场融资, 以及拨款收购. 额外的重点将应用于分析和评估不同的体育产业对当地的影响, 区域和全球经济. 先决条件: 翅片331 和 SPBU 222.

• SPBU 430:体育管理专业
• 3

This course will provide the students the opportunity to demonstrate the knowledge 和 skills they have attained throughout the Sport Management Program. 将重点放在体育产业所需要的基督教道德领导上. Activities in the class will provide opportunities for each student to investigate what influence their sport management 领导 skills will have on sport organizations at any level. 先决条件: SPBU 222.

• SPBU 475:体育管理策略
• 3

This class serves as the capstone course for a business degree 和 related Program Learning Outcomes (PLOs) requiring a compilation 和 demonstration of mastery of the tools, 贯穿于商业项目核心和重点Curriculum的技能和知识. 学生将创建一份签名作业，要求为企业制定战略行动方案. 商务考试费用. 先决条件: Business Major with Senior St和ing 和 翅片331 和 本321 和 MKT 341.

• SPBU 490A: Professional Development 和 Internship Emphasis
• 2

The 欧文康考迪亚大学 工商经济学院 Internship facilitates a student’s transition from academic theory to real‐life business practices 和 builds professional networks. An internship related to a student’s academic emphasis helps clarify goals, 为康考迪亚大学欧文分校的学术经历增加了价值，并为未来的就业打开了大门. The course provides practice in the development of a personal br和 as well as skills needed in the pursuit of an internship 和 eventual employment followed by an off‐site internship. Students meet with their internship director before beginning the off‐site internship for advice 和 placement approval. Periodic student reports 和 written feedback from the sponsoring business are required 和 must demonstrate the skill acquired during the internship. 学生必须在一(1)个学分内至少修满两(2)个学分. 作为合格/不合格Curriculum提供. 先决条件: Business Major with Junior or Senior st和ing 和 本321 和 汽车224年.

• 选择以下Curriculum之一:

• COM 371:社交媒体入门
• 3

本Curriculum将Explore并介绍社交媒体和其他新兴技术和工具的基础知识, 当前趋势和未来方向, 好处, 值, 和风险. Case studies will be reviewed to assess how social media impacts 和 influences fields such as 沟通 和 市场营销 和 how it informs future trends 和 developments. 先决条件:(关于102年 or 关于201年)及(COM 280 or MKT 341).

• 人力Resources管理
• 3

作为研究组织如何获得, 维护, 留住他们的人力Resources, this course will examine current organizational theory, 研究, practice regarding variables that influence human behavior in organizations. 前提条件:MGT 321.

• 市场编号344:广告公司
• 3

A managerial approach to promotional campaign development with an emphasis on advertising strategy as a component of the total market mix will be presented in this course. Students will apply 研究 techniques to target audience identification, 信息的发展, 创意执行, media planning as they design a complete campaign for a specified client. 先决条件: MKT 341 (concurrent enrollment allowed).

• 353:专业销售
• 3

This course focuses on the study of the principles of selling 和 basic sales concepts. 主题将包括:竞争优势, 研究公司和竞争对手的信息, 价值主张, 客户需求, listening; 沟通 skills, 展示信息, 谈判, 以及结案技巧. 先决条件: MKT 341 (concurrent enrollment allowed).

• 市场调研
• 3

This course seeks to provide an applied approach to the techniques 和 concepts of 市场营销 研究 和 its critical relevance to effective management decisions. Students will develop competency in survey methods 和 statistical analysis techniques. The course supports classic 市场营销 approaches 和 the role of 研究 in assisting corporate strategies in optimizing financial performance. 先决条件: General education math requirements 和 MKT 341.